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Unparalleled Lines worked with the owner of this market research company to create a deep informational website. One site-architectural challenge was incorporating a fork in the navigation which would lead one set of expected viewers one way, and another set to their intended site area. Also, the site needed to include a certain permanent element of flexibility: The company may be expanding to offer focus group facilities in other cities beyond its current locations. This led to the development of a "cities" section and the careful delineation of each section by distinctive color coding.
For a link to the site itself, please return to the thumbnails page.