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SHOWN AT LEFT
B/W NEWSPAPER ADS SERIES
Top: Full Page Tabloid Size, 2 Content Versions
Middle: Full Width "ROP" Banners, 2 Versions (5 content versions actually produced)
Bottom: Full Height 2-Column "ROP", 2 Content Versions

 
THE STORY
For holiday advertising, the shopping center client needed a "several sizes" approach for different newspaper sections and special inserts. Unparalleled Lines developed the theme/headline with per-ad copy variations, and created collage visuals with photos from the client's 4/c holiday brochure.